About

Dynamic Retail Strategist | Problem Solver | Relationship Builder | Driving Business Growth Through Merchandising Excellence

Summary:

With over 20 years of hands-on experience across sales, marketing, merchandising, and operations, I bring a proven track record of driving business expansion and enhancing customer satisfaction. My career journey includes impactful roles at industry leaders such as Hershey, General Mills, Coca-Cola Southwest Beverages, Walmart, and others, where I consistently delivered measurable results through innovative retail strategies and collaborative leadership.

Core Competencies

  • Sales & Merchandising: Expertise in optimizing in-store execution, increasing product visibility, and boosting profitability.

  • Inventory & Supply Chain Management: Skilled in maintaining optimal stock levels, reducing shrink, and improving fulfillment processes.

  • Operational Excellence: Experienced in streamlining workflows to increase efficiency and reduce operating costs.

  • Customer Experience: Committed to delivering top-tier customer service, building loyalty and repeat business.

Key Achievements:

  • Led high-performing sales and merchandising teams, achieving consistent revenue growth and market share expansion.

  • Developed and executed strategic retail initiatives that enhanced profitability and brand presence.

  • Earned multiple performance awards for excellence in sales execution, leadership, and retail innovation.

Educational Background:

New York University – Dual studies in Marketing and Criminal Justice

Diploma – Retail Management

Professional Certifications include:

  • Customer Interactions

  • Merchandising

  • Sales & Customer Communications

  • Distribution & Marketing

  • Warehouse, Inventory, Stock, and Supply Chain Management

  • Food Safety for Supermarkets and Grocery/Retail Environments

Industry Engagement

  • Founder, two retail-focused networking groups in Northwest Arkansas, supporting collaboration and industry best practices.

  • Retail Wire BrainTrust Member, offering strategic insights on current retail trends and operational challenges.

  • Mentor, Retail Mentorship Association – guiding emerging talent in the industry through leadership and career development.

  • Leadership Experience – Active in student government and athletics, developing early skills in leadership and teamwork.

Personal Approach

  • Respected for a proactive mindset, strong problem-solving abilities, and a passion for relationship-building.

  • Thrives in fast-paced environments and embraces continuous learning and innovation.

  • Enjoys community involvement and outdoor activities, maintaining a balanced and grounded lifestyle.