Monday: Retail Mythbuster

‘If it’s on the shelf, customers will find it’

❌ FALSE

Truth: Shelf presence alone isn’t enough. I have worked with brands where the product was there- but poor placement, weak signage, or cluttered aisles caused shoppers to miss it entirely.

The difference? Thoughtful merchandising and execution at the store level. It’s the how and where that turns shelf space into sales.

Remember: Visibility drives velocity.

#RetailMythbuster #MerchandisingMatters #CPGExecution