Retail is More Than Just Sales—It’s a Story Told in Every Aisle

After years of merchandising for brands like Unilever, Coca-Cola, and Walmart, one truth always stands out:

Great retail is built on purposeful placement.

A shelf like this may look simple—but it’s the result of strategy, timing, and understanding the shopper. Because when you pair the right products, at the right time, in the right way, you don’t just create a display—you create an experience.

That’s the mindset I bring to every store, every product, and every client.

It’s why I founded Michael Mollitor Consulting:

To help retailers, brands, and brokers deliver on the promise of shopper-first strategy through practical, proven merchandising excellence.

“When product placement meets shopper instinct—merchandising isn’t just filling shelves, it’s creating moments. Pancakes + syrup = perfect pair, perfectly placed.”

Let’s build more than just displays—let’s build connections.

Reach out if you’re ready to bring strategy back to the shelf.

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Strategic Sunday: Insights from the Aisles