Shopper Spotlight Saturday: Real People. Real Impact.

Every shopper tells a story—and behind every great product placement, endcap display, or in-store execution is a strategy shaped by experience.

Throughout my career—from merchandising shelves for Coca-Cola and Hershey to working directly with regional grocers like Weis, Giant, ShopRite, and Redners—I’ve learned that true retail success isn’t just about numbers on a report. It’s about people.

I’ve watched how shoppers navigate stores, what catches their eye, and what keeps them coming back. From optimizing planograms to troubleshooting out-of-stocks in real-time, I’ve helped create experiences that feel seamless—and intentional.

One moment that sticks with me: helping a shopper locate a product that had just been reset to a new aisle. That quick connection turned into a conversation about favorite brands, and I ended up recommending a few others she hadn’t tried. That’s the human side of merchandising—and that’s what keeps me passionate.

Whether it’s placing the right product at eye level or ensuring seasonal displays drive impulse buys, every decision is made with the shopper in mind.

Here’s to the everyday shoppers who inspire our behind-the-scenes strategies and remind us why retail is truly a people-first business.