Merchandising Monday: From Shelf to Strategy

Every Monday, I walk into stores with one mission: make the shelf speak to the shopper.

With over two decades of experience across companies like Walmart, Coca-Cola, General Mills, and Hershey, I’ve learned that great merchandising isn’t just about product placement—it’s about timing, storytelling, and execution.

✅ I’ve reset entire aisles before the doors open.

✅ I’ve collaborated with store managers, brokers, and buyers to maximize high-traffic opportunities.

✅ I’ve used data to drive decisions—but never underestimated the power of a face-to-face connection on the floor.

A few key Monday principles I live by:

• Inspect what you expect – Don’t assume product made it to the shelf; go check it.

• Make displays work hard – Secondary placements drive incremental sales—if they’re done right.

• Start strong – How your week begins often sets the pace for results.

Whether it’s a clip strip in the right spot, a seasonal endcap turned into a showstopper, or solving an out-of-stock on the fly—retail wins happen in real time.

Let’s make the shelf shine this week.