Saturday Shopper Spotlight Based on My Experience

After years on the front lines of grocery, CPG, and merchandising, I’ve come to appreciate one powerful truth: every shopper has a story—and a reason for walking down that aisle.

Whether I was setting a seasonal endcap at ShopRite, adjusting planograms for General Mills, or just chatting with regulars at Redner’s, I learned that success isn’t just about how product is placed—it’s about how people feel when they shop.

Here’s what I’ve observed firsthand:
• Impulse meets intention – Some shoppers come in with a list; others wander and discover. Smart merchandising supports both.
• Consistency builds trust – From Walmart DC to Coca-Cola displays, clean execution and reliable stock create loyal customers.
• The best merchandising tells a story – Whether it’s back-to-school snacks or holiday favorites, shoppers respond when the product experience matches their lifestyle.
• A simple “Can I help you?” goes a long way – At General Mills and Campbell’s, I saw how service and product knowledge turned browsers into buyers.

On Saturdays especially, families, foodies, and weekend warriors flood the stores. It’s a chance to turn everyday errands into exceptional brand moments—and that’s where my merchandising playbook thrives.

Stay tuned for more Shopper Spotlights as I continue to unpack what drives people to pick one product over another—and how brands can win that decision, one cart at a time.