Shelf-Ready is not enough: Winning Generation Z starts with an accurate inventory management

Generation Z has the world at their fingers; They can do shopping anywhere-it is through in-store, online, curbside pickup, apps, or even social media platforms. the list is endless.

Here is a valuable lesson that I have learned in merchandising and retail strategy for two decades: If your list is not at the point, you may have already lost your interest.

After working closely with major brands like Campbell, Coca-Cola, General Mills, and Walmart, I have often seen that an item is listed as listed as available, not necessarily on the shelf or also in the stockroom. Publicity is ineffective if the product is missing. If the actual stock is not recorded, the planograms are useless.

When it comes to Gen Z? They do not ask again. If they cannot find it with you, they will find it somewhere else within moments. We often discuss the loyalty of the brand, but this generation considers the above experiences, and those experiences rest on innocent execution.

We talk a lot about loyalty, but this generation is loyal to experience — and that experience starts with execution.

Inventory accuracy isn’t a backend detail. It’s front-line strategy.

Let’s stop thinking of inventory as an ops issue and start treating it like the growth engine it really is.

#RetailStrategy #GenZShopping #MerchandisingMatters #InventoryAccuracy #RetailExecution #Omnichannel #RetailInsights