Shopper Spotlight Saturday:

Today's shoppers are savvy - they expect more than just products on the shelves.

From my years working with brands like General Mills, Hershey, and Walmart, I've learned three key drivers that influence purchase decisions:

1. Price transparency - shoppers want clear value without surprises

2. Convenience - easy to find and grab items win every time

3. Eye-catching displays - a well merchandised shelf turns browsers into buyers

If you're a brand or retailer, nailing these basics is your first step to loyalty.

#Retailinsights #ConsumerBehavior #MerchandisingTips